Brand Authority by Richardson Pamela

Author:Richardson, Pamela
Language: eng
Format: epub, azw3
Tags: Branding, Marketing, Brand Strategy, Internet Marketing, Logo, Marketing Strategy
Published: 2015-06-18T16:00:00+00:00

BRAND AUTHORITY

Using Your Logo and 'Being Everywhere'

Hopefully after doing all this you will have a logo that you're happy with. The next question though is: how do you use it?

BRAND AUTHORITY

More Materials to Create

To start with, you might want to try creating some more materials that you can use alongside your logo and that will likely come out of the logo too.

For instance, if you are going to be using any type of video marketing or if you will be vlogging on YouTube, then you may want to create a video opener. This is a short animation, often with music, that will play right at the start of your videos to once again tie them all together. Often the animation will feature the logo in some way or another and very often it will simply be an animation of the logo either moving around or being constructing in some form.

Likewise, you may want to look into creating some headed letter paper which you can use when communicating with clients and/or some business cards with your logo on it. Already you're seeing how useful and versatile a good logo can be – and this way, every interaction you have with someone will become a chance to reinforce your brand and to help build recognition.

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